(photo courtesy Dyson Deutschland GmbH)
Get Inspired #2 – POWER: James Dyson about Power (Full Story)
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Dear James, what are your first three associations with the word “Power”?
“Willpower: It was a combination of sheer perseverance and the frustration from an old vacuum cleaner that quickly lost suction which drove me to develop 5,127 prototypes before I had a vacuum cleaner that did not need a bag and did not lose suction. There was lots of swearing, bangs and crashes in between but it was definitely worth it.
Power(ful) performance: Dyson vacuum cleaners have patented Root Cyclone ™ technology, which spins dirt from the airflow, so it doesn’t lose suction.
Wind power: I believe that there needs to be even more of an emphasis on developing a sustainable future for everybody starting right now. ‘Green’ energy will only be possible through engineering, and that’s exciting because science, design and engineering are the only subjects that enable you to change the future of the planet in such a meaningful and hands-on way.”
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